The increasing awareness of the need for market analysis has led to a plethora of guidance and tools with which to conduct this analysis. Choosing which tool is the right fit for your agency can lead to confusion and additional stress. The table below comparing the market analysis guidance aims to:
Provide a basic overview of the different market analysis guidance that exists,
Provide a starting point and support to choose between tools or combine tools to fit the context and need.
Assessment and Analysis Standards
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